LRT Certified Mastermind Event

Published on May 21st, 2014 | by Derek Devlin

Just getting back into my stride at work after a fantastic weekend of fun and ideas sharing with Christoph C. Cemper and the team at Link Research Tools. In total 12 Certified Professionals and 4 Xperts ... Read More


Google’s Penguin Algorithm Demystified

Published on October 8th, 2013 | by Derek Devlin

I get a lot of emails from concerned business owners who have experienced a significant drop in search rankings after a Penguin update but they don’t understand why this is happening to them. I find that ... Read More

Onsite SEO

Google Top heavy update

Learn from a Page Layout Victim

Published on July 24th, 2013 | by Derek Devlin

I recently attended a local business event and got chatting to one of the attendees about business on the web.  Turns out he has a successful real estate agency and has had an online presence for ... Read More


Welcome – it’s about time!

Published on July 19th, 2013 | by Derek Devlin

This blog has been a long time coming. I’m pleased to take the plunge and join the ranks of bloggers out here in cyber space. This is my first blog post and it’s a weird feeling ... Read More

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  • About Derek Devlin

    I’m a experienced International Search Consultant, helping sites develop winning organic marketing strategies. I specialise in technical onsite and offsite SEO audits for some of the biggest websites on the web. I love data, research and analysis. Im an ideas guy with a track record for delivering on user acquisition and conversion targets.

    I’m also the founder of Backlink Surgeon, a stand-alone service for Google Penalty Recovery.

    I’ve been Marketing online since 2004, when I first got into Affiliate Marketing and SEO as a hobby. I have spent the last 10years developing this passion into my career.

    In a previous life, I’ve been a Pizza Hut UK Franchisee – I’m also a published Academic in the field of consumer perception.

    In 2013, I became only the second person worldwide to be recognised as a Link Research Tools Certified Xpert. You can read my latest case studies on the LRT blog.

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